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Matthew Johnson

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Matthew Johnson
in
Contra Agency

How to create buyer personas for your business.

Buyer personas are fictional representations of your ideal customer profile. Learn how they help customer-facing teams perform better.

7 min readSep 10, 2019

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How to create buyer personas for your business.

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Matthew Johnson
in
Contra Agency

10 top tips for content marketing.

If you’ve read our previous posts, or been in digital marketing for any length of time, you’ll know how important content marketing is to…

9 min readJun 3, 2021

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10 top tips for content marketing.

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Matthew Johnson
in
Contra Agency

Developing a successful lead generation strategy.

The marketing and sales landscape has changed dramatically over the last few years. We’ve moved from the world of outbound marketing and…

6 min readMay 27, 2021

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Developing a successful lead generation strategy.

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Matthew Johnson
in
Contra Agency

On-page technical SEO guide.

Do you need to do on-page optimisation for your website?

10 min readMay 17, 2021

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On-page technical SEO guide.

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Matthew Johnson
in
Contra Agency

How to convert blog readers into customers.

Over the years, you’ve probably had the same issues that many have. You get plenty of visitors and readers to your blog posts per month but…

5 min readMay 6, 2021

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How to convert blog readers into customers.

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Matthew Johnson
in
Contra Agency

Google’s Page Experience update

As many of you may have heard, in May 2021 Google’s search algorithm will be receiving an update dubbed the ‘Page Experience’ update.

6 min readMay 5, 2021

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Google’s Page Experience update

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Matthew Johnson
in
Contra Agency

Boosting Student Engagement through marketing automation

The fundamental success of marketing automation is consistency at scale. That consistency doesn’t just mean replicating a task ad infinitum…

7 min readMay 2, 2021

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Boosting Student Engagement through marketing automation

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Matthew Johnson
in
Contra Agency

Keyword placement: what you must do.

If you write and publish content with the goal of bringing in traffic from search engines from people who are searching for related…

8 min readApr 29, 2021

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Keyword placement: what you must do.

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Matthew Johnson
in
Contra Agency

Boosting Student Engagement through social media

So now that you’ve got your email campaign strategy sorted, what can you do on social channels to boost engagement? The battleground for…

8 min readApr 25, 2021

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Boosting Student Engagement through social media

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Matthew Johnson
in
Contra Agency

How can marketing automation benefit your customer acquisition strategy?

There’s so much talk about Marketing Automation on the web, it’s easy to feel overwhelmed with all that’s on offer, or lose sight of what…

12 min readApr 22, 2021

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How can marketing automation benefit your customer acquisition strategy?

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Matthew Johnson

Matthew Johnson

Matt Johnson is Head of Marketing at Contra, a Digital Design and Digital Marketing Agency is Greenwich, London. He has also set up and sold two companies.

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